top of page
  • Foto van schrijverTom Verhoeven

Orange is now... BASE

In the early 00s things in telecom were moving at lightning speed. So only 3 years after its introduction, the BASE brand was sold in an international deal to France Télécom and the company needed a new brand. I was incredibly fortunate to be part of the rebranding team that turned Orange into BASE.

This is the launch campaign that aired on April 18, 2002 or... BASE day.





Comments


bottom of page