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  • Foto van schrijverTom Verhoeven

Orange is now... BASE

In the early 00s things in telecom were moving at lightning speed. So only 3 years after its introduction, the BASE brand was sold in an international deal to France Télécom and the company needed a new brand. I was incredibly fortunate to be part of the rebranding team that turned Orange into BASE.

This is the launch campaign that aired on April 18, 2002 or... BASE day.


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