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  • Foto van schrijverTom Verhoeven

Black and Orange

Bijgewerkt op: 26 jun. 2019

KPN Orange not only changed the telco market with its products and tariffs, the communication approach was truly innovative. No technology in the ads and for promotions and "hard selling" we used the "Black & Orange" creative strategy. It was brilliant in its simplicity with

black backgrounds, orange fonts and graphics.


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