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  • Foto van schrijverTom Verhoeven

Praten Werkt

KBC Bank & Verzekeringen's communication baseline "Praten werkt" (which loosely translates as 'it pays to talk') was the perfect tagline for the bank's philosophy that you only get to know your client when you take the time and effort to listen to their stories. The baseline was used in every single KBC campaign, and it was the pivotal message in KBC's image campaign of 2007.


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