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  • Foto van schrijverTom Verhoeven

Very Private Banking

ING Belgium is one of Belgium's leading banks. But since ING is probably best known for democratizing the banking services (with free accounts and free apss), the bank also has an important Private Banking offering. And very happy Private Banking customers.

Mortierbrigade asked some clients to testify about their relationship with ING Private Banking and tell their own story to illustrate the tailor-made approach of the private bankers.

We learned more about entrepreneur Wim Voss and his business parcours. Since his relationship with ING became very close, we used this in the campaign by rebranding ING Private Banking into Voss Banking. That's about as personal as it gets.


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