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I count my blessings. 

I have had the opportunity and privilege to work in marketing and communication for almost 25 years.
I have worked in agencies, start-ups and marketing teams in the Benelux. I have learned from truly inspiring people and worked on amazing projects. 

 

Today I am an all-round freelance marketing and communication expert through my company ANNO77 bv. Nothing gives me more energy than help companies - big and small - to create or finetune the storytelling, the positioning and brand identity.  I have the skills (strategy, research, copywriting) and I know the tools (ATL, digital, content, production) to make it all happen.


Want to know more? Feel free to get in touch!

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02-2012 > …

ANNO77 bv 

Freelance ( resource ) long-term assignments in marketing, communication and partnerships:

  • 2022 - ...: Marketing Manager at FLYINGGROUP 

  • 2021/24: Corporate & B2B Communication Manager at SBS Belgium/Play Media

  • 2020/21: Client Lead at Publicis Belgium for Stellantis Benelux and BNP Paribas Fortis

  • 2020: Account Director at Boondoggle for Bancontact Payconiq Company

  • 2019/20: Media Campaign Manager (a.i.) at Volvo Car Belux 

  • 2019: Digital Marketing Manager at Test Aankoop / Test Achats (via The House of Marketing)

  • 2018/19: Marketing Manager at The Belgian Chocolate Experience (Chocolate Nation) and Octave Restaurant

  • 2017: Account Director at Mortierbrigade for ING België and Kia Motors Belux

  • 2016: Marketing Manager at Comics Station Antwerp

  • 2015: Account Director at LDV United for Opel, Ter Beke, Milcobel, Gazet van Antwerpen. Team lead of 8 accounts for daily management and strategy of these brands

  • 2014: Account Director at Mortierbrigade for KIA Motors en Mobistar België; team lead with 2 direct reports for daily management: developing and executing the creative strategy, channel planning and project management

  • 2014: Consultant for social media company The Brand Seeders

  • 2013: Strategic Planner at BBDO

  • 2013: Consultant at employer branding expert BBDO Change (change processes, new business and the development of the future strategy for BBDO Change)

  • 2013: Project Manager at experience agency The Oval Office for bpost bank, Initial and gemeente Knokke-Heist

  • 2013: Account Director (a.i.) at advertising agency BBDO for Mercedes-Benz Belux (ATL, social, dealermarketing)

  • 2012: Group Account Director at communication agency Germaine&Co for BMW Belux (operational lead for a 7 people expert team and the management of all BMW Belux communication projects (ATL, CRM, social, corporate, dealer network, fleet, internal communication) in Belgium and Luxembourg

 

01-2010 > 02-2012

BBDO BELGIUM

Strategic Planner

Collection and analysis of information and insights ( target group and market research, desk research, interviews, ... ) to optimize the communication strategies of some BBDO customers: targeted choices, better briefings, more efficient communication.

Member of the task force ‘ new business ’.

 

04-2005 > 12-2009

VVL BBDO

Senior Account Manager

Daily management of the brands of the KBC Group, CBC Assurances and Volvo Cars Belux. Develop and implement the communication strategy for KBC International and KBC Consumer Finance in Belgium, UK, Ireland, Poland, Romania and Germany.  Team lead for 2 account executives and 1 account manager.

 

04-2002 > 03-2005

BASE

Communication Manager ATL

Member of the rebranding team ( Orange > BASE ), responsible for 360 ° campaign concepts and above-the-line communication ( creation and channel planning ). Input market research and communication tracking. Budget management and reporting.

Member of the BASE marketing innovation team.

Member of the BASE communication board.

Member of the KPN International Media Team.

Member of the UBA Affichage Committee.

 

03-2000 > 03-2002

KPN ORANGE

Advertising Executive

Rechterhand van de Communication Manager. Administratie, budgetbeheer, reporting, opvolging van kleinere projecten, voorbereiding communication reports en input voor marktonderzoek (pre-/post-/kwalitatieve research).

Opleiding

 

09-1997 > 06-2000 - Karel de Grote-Hogeschool, Antwerpen
Graduaat Bedrijfskunde, optie Marketing
geslaagd met onderscheiding

09-1999 > 11-2000 - Avans Hogeschool, Breda
Bachelor Commerciële Economie

geslaagd met onderscheiding

2005-2008 - BBDO University
Client Management Advanced Training in Business Strategy

 

2019-2020 - Ehsal Management School, Brussel

Digital Marketing

Talen

Nederlands        moedertaal

Frans                      zeer goed

Engels                   zeer goed

Duits                     noties

Skills

Goede tot uitstekende kennis van MS Word, Powerpoint en Excel.

Uitstekende kennis van Apple Keynote.

Goeie kennis van iMovie.

Bedreven in Adobe Indesign.

Ik heb een vlotte commerciële pen en basiskennis fotografie.

Awards

Effie Award (7x) • CCB Award (9x) • Best of Brand Activation Award (5x) • MM Campaign Of The Year (2x) • Topspot VMMa (2x) • RMB Lions Award (1x) • VBO-FEB Business-to-Business Award (1x) • Effie Measurement Of Effectiveness Award (1x) • BBDO Employee Of The Year 2008

 

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